Welcome back, Shit Givers. It’s a big day!

We’re back from vacation(s), and I’m very excited to announce two exciting updates:

1. We’ve moved our main website to beehiiv. The address remains the same — importantnotimportant.com - and the podcast is linked from there.

2. We’re launching Comments!

And now, some explanation:

We loved our old website. It was beautiful, a real calling card for our work. But it required a LOT of work, and a LOT of duct tape, and beehiiv has some new built-in features we can’t ignore, and can’t use with a third-party site, like growth tools, and as of today, comments.

And there’s much more on the way.

In addition, by unifying our email and web platform, there should be measurably less admin and design work for us, which means we can focus on doing the work (massive thanks to the team at beehiiv for building an amazing platform, and for helping us migrate home).

Anyways, the same thinking goes for the podcast. We LOVED how the pod looked on the old site, but it was a lot of work, and PodPage does most of that work automatically, and still looks sexy as hell.

Today’s big news, though, is Comments.

For the first time, you can provide feedback and build conversations with other Shit Givers right on the site — if you’re reading this on email, you can use the new button below to click right through.

Bits:

• You need to sign-in (with the email you subscribe with) on the site to comment

• All subscribed readers can comment on free posts, but only paid Members can comment on Member posts (labeled “Premium”)

• Comments are retroactive — they’re live for everything we’ve ever posted, like the popular “Welcome to the Unknown Unknowns” and “ESG is Good Business (But Just Don’t Call It ESG)”

MOST IMPORTANT NOTE: Moderating comments is a hell of a lot of work, and time costs money, and if we’re going to do this, we want to provide a home for future-positive feedback and conversations.

So while all subscribed readers can comment for now, comments will soon become a paid Member exclusive, so we can literally afford to keep it going.

Good shit to come: Watch your inbox on Monday for exciting news around Membership.

Let’s get to it.

👩‍💻 You can read and comment on today’s post on the website.

🎧 Or you can listen to it (Apple Podcasts, Spotify)

📺️ Like to watch? Check out our YouTube channel

📧 New here? Sign up to join 11,500+ other Shit Givers!

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