INI logo - default, no tagline

Sponsors

Thanks for your interest in sponsoring INI.

We offer a 360° sponsorship across our platforms. It's pretty simple.

  • The current rate is $400/slot, is non-negotiable, and increases quarterly

  • Package buys receive a discount!

  • Ads typically see a 1-2% CTR

  • For special editions, pricing may differ: email us at [email protected]

‍Here's how a slot breaks down:

  • (2) emails/web posts (280 characters, image, CTA)

  • (1) week of audio (:30 seconds, host-read, pre-roll, full catalogue)

  • (1) Featured Sponsor on What Can I Do?

Sponsoring INI is the most effective way to get in front of people who give a shit -- from policymakers to journalists, founders to VC's, students to scientists, CEO's to CMO's, and more.

What You Get

For your sponsorship slot, you'll put your business in front of:

✉️ Email: 49,000+ subscribers, 50% open rate, 2% CTR

🎧 Audio: 13,000 downloads/month, 76% of our guests identify as women and/or BIPOC

🕸 Web: Our newsletter and email podcast announcements live forever on the web with your sponsorship included‍. Includes a Featured Sponsor unit on WhatCanIDo.Earth.

Happy Sponsors

Who Reads and Listens to INI?

Our typical community member is progressive, curious, and super-engaged:

  • Aged 25-54 (72%)

  • Lives in a major American city

  • Works across tech, finance, science, and media

  • 54% are female

  • 65% have at least a bachelor's

  • 65% have a HHI over $75k

  • 76% are manager or C-level

They're most likely to purchase:

  • News and entertainment

  • Sustainable home goods, consumer goods, and apparel

  • Engaging stuff for their kids

  • Better-for-you food and beverages

  • Business software

  • Worthy charitable efforts

Where Do They Work?

Who Do We Work With?

This is the most important part. We're excited to work with companies and organizations:

  • We'd invest in personally

  • Who make products or services we currently use, or would use and love

  • That we'd cover organically

  • That our loyal members will get value from

  • That make (for example) measurably sustainable consumer goods that people actually need, or healthy food and beverages, etc

  • That are building a more equitable world

  • That don’t create, distribute, or package with a shit-ton of plastic

  • Also, for now: no crypto, no carbon offsets

  • Lastly: No assholes

Ad Creative Requirements

*Due 7 days prior to first day of sponsored week

  • High-res PNG logo

  • 280 characters -- will be edited to fit the INI voice

  • (1) CTA link

  • :30 of copy for host-read pre-roll ad

More details and form to submit here.

Got questions? Email us at [email protected]