Important, Not Important

Science for people who give a sh*t.

"Extraordinarily biased."

42,000 unhinged readers across 73 countries. Let's go.

Featured Posts

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One Question to Rule Them All

One Question to Rule Them All

Once you ask it, you can never go back

Quinn Emmett
Quinn Emmett
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How To Give

How To Give

For real this time

Quinn Emmett
Quinn Emmett
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Why I Don't Eat Animals

Why I Don't Eat Animals

...mostly

Quinn Emmett
Quinn Emmett
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Gradually, and then suddenly

Gradually, and then suddenly

For the rest of our lives

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Welcome to the Unknown Unknowns

Welcome to the Unknown Unknowns

Where do we go from here?

Quinn Emmett
Quinn Emmett
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Why We Made An App

Why We Made An App

It's not why you think, or what I thought, either

Quinn Emmett
Quinn Emmett

Latest Newsletters

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It's the 2024 Important Gift Guide!

It's the 2024 Important Gift Guide!

Experiences, PJ's, salmon, coffee, classical music, books, journals and more

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Willow Beck
Quinn Emmett, +1
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Not Important: Your Favorite Science Books, Revealed!

Not Important: Your Favorite Science Books, Revealed!

Plus: fiction re-tellings, encyclopedias, track your caffeine, aliens, parenting, and dinos

Quinn Emmett
Quinn Emmett
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📚 Not Important: Until the End of Time

📚 Not Important: Until the End of Time

Books, recipes, apps, art, and more

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Quinn Emmett

Archive

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It's the 2024 Important Gift Guide!

It's the 2024 Important Gift Guide!

Experiences, PJ's, salmon, coffee, classical music, books, journals and more

Quinn Emmett
Willow Beck
Quinn Emmett, +1
Not ImportantNot Important
Not Important: Your Favorite Science Books, Revealed!

Not Important: Your Favorite Science Books, Revealed!

Plus: fiction re-tellings, encyclopedias, track your caffeine, aliens, parenting, and dinos

Quinn Emmett
Quinn Emmett
Not ImportantNot Important
📚 Not Important: Until the End of Time

📚 Not Important: Until the End of Time

Books, recipes, apps, art, and more

Quinn Emmett
Quinn Emmett
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📚 Not Important: Thanksgiving edition!

📚 Not Important: Thanksgiving edition!

Books, music, and recipe apps

Quinn Emmett
Quinn Emmett
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📚 Not Important: A thirst for wonder
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📚 Not Important: A thirst for wonder

Plus: Soul music, writing software, comedy legends

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Quinn Emmett
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📚 Not Important: What the best conversations have in common
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📚 Not Important: What the best conversations have in common

Plus: slippers, jazz music, and sci-fi

Quinn Emmett
Quinn Emmett
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🌎 🎁 Not Important: Happy Holidays!

🌎 🎁 Not Important: Happy Holidays!

Time to shut the old brain down

Quinn Emmett
Quinn Emmett
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📚 Not Important #4: What I'm reading now

📚 Not Important #4: What I'm reading now

Poetry, space, and pickleball, among them

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Quinn Emmett
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📚 Not Important #3

📚 Not Important #3

What I'm reading, watching, and using

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Quinn Emmett
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📚 Not Important #2

📚 Not Important #2

What I'm reading and how I've screwed up

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Quinn Emmett
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📚 Not Important #1

📚 Not Important #1

NEW! What I'm reading, the tools I'm using, and more

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Quinn Emmett