Sponsors

Thanks for your interest in sponsoring INI.

We offer a 360° sponsorship across everything we make. It's pretty simple.

• The current rate is $500/slot, is non-negotiable, and increases quarterly

• Package buys receive a discount!

• Ads typically see a 1-2% CTR

• For special editions, pricing may differ: email us at [email protected]

‍Here's how a slot breaks down:

• (2) emails/web posts (280 characters, image, CTA)

• (1) week of audio (:30 seconds, host-read, pre-roll, full catalogue)

• (1) Featured Sponsor on What Can I Do?

What You Get

With (1) sponsorship slot, you'll put your business in front of:

✉️ Email/Blog: 51,000+ subscribers, 50% open rate, 2% CTR

• Est. opens/impressions for (2) emails: 50,000 (email/blog ads live forever on the web)

🎧 Audio: 13,000 downloads/month, 76% of our guests identify as women and/or BIPOC

• Est. downloads/impressions for (7) days: 2500

🕸 WCID: A Featured Sponsor unit on WhatCanIDo.Earth.

• Est. impressions: 1000

Happy Sponsors

Who Reads and Listens to INI?

Our typical community member is progressive, curious, and super-engaged:

• Aged 25-54 (72%)

• Lives in a major American city

• Works across tech, finance, science, and media

• 54% are female

• 65% have at least a bachelor's

• 65% have a HHI over $75k

• 76% are manager or C-level

They're most likely to purchase:

• News and entertainment

• Sustainable home goods, consumer goods, and apparel

• Engaging stuff for their kids

• Better-for-you food and beverages

• Business software

• Worthy charitable efforts

Where Do They Work?

Who Do We Work With?

This is the most important part. We're excited to work with companies and organizations:

• We'd invest in personally

• Who make products or services we currently use, or would use and love

• That we'd cover organically

• That our loyal members will get value from

• That make (for example) measurably sustainable consumer goods that people actually need, or healthy food and beverages, etc

• That are building a more equitable world

• That don’t create, distribute, or package with a shit-ton of plastic

• Also, for now: no crypto, no carbon offsets

• Lastly: No assholes

DEFINITELY READ THIS:

Fee/slot increases quarterly, so buying early guarantees a discount.

• Fee includes everything listed, whether you use all of it or not

• Assets due (7) days before slot begins or slot is forfeited, no refund

• 100% refund until (7) days before slot begins

• 0% refund after (7) days before slot begins

Got questions? Email us at [email protected]