Important, Not Important

Science for people who give a sh*t.

40,000 unhinged readers across 73 countries. Let's go.

Featured Posts

SeriouslySeriously
One Question to Rule Them All

One Question to Rule Them All

Once you ask it, you can never go back

Quinn Emmett
Quinn Emmett
SeriouslySeriously
How To Give

How To Give

For real this time

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Why I Don't Eat Animals

Why I Don't Eat Animals

...mostly

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Gradually, and then suddenly

Gradually, and then suddenly

For the rest of our lives

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Welcome to the Unknown Unknowns

Welcome to the Unknown Unknowns

Where do we go from here?

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Why We Made An App

Why We Made An App

It's not why you think, or what I thought, either

Quinn Emmett
Quinn Emmett

Latest Newsletters

It's Called Science.It's Called Science.
🌎When Insurance Is Under Water

🌎When Insurance Is Under Water

Plus: precision microbiome editing, ocean protections, and cyber crime syndicates

Willow Beck
Willow Beck
Guest EssaysGuest Essays
A Vaccine That Prevents Cancer

A Vaccine That Prevents Cancer

A guest essay by Dr. Boghuma K. Titanji

Dr Boghuma K. Titanji
Dr Boghuma K. Titanji
WCID Action UpdateWCID Action Update
WCID Wednesday: These are the droids you're looking for

WCID Wednesday: These are the droids you're looking for

GOTV for candidates who'll stop making these pesky hurricanes (j/k!) (...or am I?)

Quinn Emmett
Quinn Emmett

Archive

It's Called Science.It's Called Science.
🌎When Insurance Is Under Water

🌎When Insurance Is Under Water

Plus: precision microbiome editing, ocean protections, and cyber crime syndicates

Willow Beck
Willow Beck
Guest EssaysGuest Essays
A Vaccine That Prevents Cancer

A Vaccine That Prevents Cancer

A guest essay by Dr. Boghuma K. Titanji

Dr Boghuma K. Titanji
Dr Boghuma K. Titanji
WCID Action UpdateWCID Action Update
WCID Wednesday: These are the droids you're looking for

WCID Wednesday: These are the droids you're looking for

GOTV for candidates who'll stop making these pesky hurricanes (j/k!) (...or am I?)

Quinn Emmett
Quinn Emmett
It's Called Science.It's Called Science.
🌎No Place To Hide

🌎No Place To Hide

Plus: outdated flood risk maps, retiring coal plants, and facial recognition

Willow Beck
Willow Beck
WCID Action UpdateWCID Action Update
WCID This Weekend: Maternal health, truth & reconciliation, and hurricane relief

WCID This Weekend: Maternal health, truth & reconciliation, and hurricane relief

Plus: Volunteer for the ocean and protect the US southwest wilderness

Quinn Emmett
Quinn Emmett
Guest EssaysGuest Essays
🌎 You're Not Alone

🌎 You're Not Alone

A guest essay by environmental journalist, Yessenia Funes

Yessenia Funes
Yessenia Funes
It's Called Science.It's Called Science.
🌎Everyone Has A Part To Play

🌎Everyone Has A Part To Play

Plus: Big Oil's lies, TB vaccine trials, and deceiving bot detection

Willow Beck
Willow Beck
SeriouslySeriously
Why We Made An App

Why We Made An App

It's not why you think, or what I thought, either

Quinn Emmett
Quinn Emmett
It's Called Science.It's Called Science.
500 Million Years of Change

500 Million Years of Change

Plus: nuclear power revival, overdose deaths decline, and hidden food costs

Willow Beck
Willow Beck
WCID Action UpdateWCID Action Update
WCID Action Update: Gun safety, Medicaid, DeBunkBot, and more!

WCID Action Update: Gun safety, Medicaid, DeBunkBot, and more!

What's new, what's hot, and what's not anymore, like my coffee for example

Quinn Emmett
Quinn Emmett
Guest EssaysGuest Essays
🌎An Ongoing Power Struggle

🌎An Ongoing Power Struggle

A guest essay by Connect Puerto Rico founder, Jillian Melero

Jillian Melero
Jillian Melero
Half BakedHalf Baked
On migration
Premium

On migration

There and back again

Quinn Emmett
Quinn Emmett
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